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How to Increase Your Sales in a Tough Market

Full Day Seminar / Wednesday, April 16, 2008
(10:30am – 3:00pm); Mississauga

$275.00 Per Person (OTA Members)
$500.00 Per Person (Non-Members)

About this Seminar – Top sales producers today mention people skills as critical to increasing their business.  Yet most spend nearly 100% of available training time learning about products and the technical issues, yet when times get tough, most sales producers tend to stop marketing, cut costs and hunker down.  The truth is that every downturn is a great opportunity to gain market shares, build better relationships and take over for those competitors who don’t have the motivation to stick to it.

New research conducted at the University of California at San Diego has shown that trust is worth 17% of the gross price of your product or service.  This means even in a downturn, you can increase your prices by 15% and you won’t lose business.  If there is enough trust.  It also means without trust, your clients will leave you for the first discount they find.  Unless you have a monopoly, your ability to generate trust is the most profitable skill you possess.

This program is focused on giving you techniques you can use today to not only maintain but also increase your sales production even in a tough market.  You will walk out of this program with a greater understanding of what your clients want from you and how you can deliver results to them in the way that they will buy it.

What will be Covered – Some of the transferable techniques you will gain as a result of hearing this program are:
1)      How to increase your closing rate from 25% to 90% in 3 minutes;
2)      How to get customers to retain 300% more of what you say in ½ the time;
3)      The most persuasive words you can use with your customers at any time;
4)      How to gain trust with any customers in 3 minutes or less on the telephone or face to face;
5)      How to build your business with endless referrals;
6)      How to retain your customers and client relationships even in a teetering economy.

Presenter -- Kerry Johnson is an international speaker and best selling author of 6 books including, “Sales Magic”, “Mastering the Game”, and “Peak Performance: How to Increase your Business by 90% in 8 weeks”.

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