Media on Both Sides of Border
Report on OTA’s ‘Decline in Cross Border Truck Trips’ News
Release
(January 31, 2008) – Seeing or hearing OTA
quoted in the media about the state of the trucking industry is a regular, and
OTA’s January 14 news release entitled “Cross-Border Truck Trips
Down in 2007” got an outstanding degree of “play” by the media
on both sides of the border.
The press release is about how the number of
cross-border truck trips between Ontario and the US fell for the third straight
year in 2007 to its lowest point since 1998. OTA president David Bradley called
the numbers “clear and unequivocal evidence of the extent to which
Ontario’s export based economy has been battered by the combination of a
high dollar, high fuel costs, the ever-increasing thickening of the
border, and slackening US demand”.
Every major Ontario news bureau (newspaper, radio and
TV) covered the release including numerous newsrooms located in more remote
locations. On the US side, a number of highly regarded news organizations,
including the Wall Street Journal picked up the release.
To read the release in its entirety:
http://www.ontruck.org/news/releases/2008/prel_2008_01_14_105136_rt.php3
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